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06ANALYTICS

GA4 and analytics

Conversion tracking, dashboards and reporting that show what’s working. I’m Google Analytics Certified, and GA4 is built into the sites, stores and apps I ship.

Covers
  • GA4
  • Google Tag Manager
  • Looker Studio
  • conversion tracking
  • e-commerce tracking

What gets set up

  • GA4 and Google Tag Manager
  • Conversion tracking for the actions that matter to you, such as purchases and inquiries
  • E-commerce tracking on Shopify and on custom stores
  • Dashboards and reports in Looker Studio

Reading the numbers

Tracking only pays off when someone reads it. On the sites I maintain I watch which search queries gain or lose ground and let that steer the next month’s work. The Peak care plan adds a quarterly strategy and analytics review with you.

Google Analytics CertifiedIssued by Google Skillshop · Valid to Oct 2027 · Verify ↗

Common questions

Is analytics included in a build?
Yes. GA4 is built into the websites, stores and web apps I ship, as part of the flat quote.
Can you set up GA4 on a site you didn’t build?
Yes. Taking over sites and stores I didn’t originally build is common work. Tell me what you have and what you want to measure.

From the blog